Back-to-school shopping is rarely a stress-free experience, and while the rise of e-commerce means parents don’t have to leave home to pick up supplies, creeping costs and increasingly influential kids are adding to their concerns. So, how do they go about preparing for a new school year?
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Andy Mulcahy is a strategy and insight director at IMRG. He has worked in the online retail industry since 2010 and specialises in researching and reporting on trends and developments affecting the sector.
Anjola Awe is a 16-year-old student who started a YouTube channel two years ago, covering everything from studying and learning languages to travel.
Dr. Emma Citron is a private consultant clinical psychologist who works with adults and adolescents, addressing the emotional, social, behavioural, and mental health of children.
Nick Agarwal is a communications adviser at Poundland.
Lynda Cowell is a London-based writer, web editor, and former BBC television researcher. Having written for the likes of The Voice, Pride, The Guardian, Time Out and Marie Claire, much of her work has focused on race and gender, but not exclusively. In her free time, she likes to read, drink red wine, and watch the kind of television programmes other people sneer at.
