A train station in Japan is set to sell bottles of wine made from the vines on its platforms. As more people in the country show a preference for local wines, they're likely to be won over by the grape's origin story, which also creates a sense of connection to community-grown products.

Japanese brand Kirin has rolled out a non-alcoholic ‘fat-burning’ beer, targeting those who avoid alcohol but still want to indulge. It’s hoping to meet demands for functional, health-focused products among a population that’s increasingly ditching processed foods for natural alternatives.

Motivated by health and wellness, and turned off by an old-fashioned binge drinking culture, Gen Yers are drinking less and on the lookout for drinks that provide a buzz, but don’t leave any regrets the next day.

The choice between an orange juice or a lime and soda for people who aren’t drinking alcohol could be about to end thanks to Seedlip – a brand that has created a range of distilled non-alcoholic spirits. As more people go ‘dry’, brands are paying more attention to their soft-drink offerings.