The coronavirus pandemic has changed our attitudes towards many things, including the way we approach self-care. In the search for solutions, health-conscious Britons have discovered Tonic Health, a supercharged vitamin drink originally designed to combat the common cold.

Israeli start-up Better Juice plans to scale up its sugar-reduction technology in the US. Its rapid growth reflects a demand for more tailored, technological solutions to nutrition from American consumers, giving them a chance to revive the classic breakfast – with a healthy twist.

Protein powders have long been associated with hard-core gym goers and artificial ingredients – but that’s no longer the case. Form has developed a range of plant-based protein supplements that treat the body and mind, while also giving back to the wider community.

Although 76% of Americans take dietary supplements, the efficacy of vitamins in health and beauty regimens is questionable due to poor regulation. With pills and sachets that are tailored to individual needs, Care/of is hoping that transparency will get people taking vitamins more seriously.