We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

With COVID-19 driving a renewed interest in healthy living, people are taking stock of their diets. A study has found that prominently displaying nutritional info on products plays a key role in nudging people toward healthier purchasing choices, with implications for food and packaging brands.

Once a niche drink option, the availability and appeal of natural wine is making it a popular choice. And a focus on natural winemaking – the oldest method in the book – has begun to revolutionize how young Americans are drinking. What’s behind this pivot and a return to tradition?

Harkening back to the look and taste of childhood favorites, Magic Spoon’s cereals are striking a balance between Americans’ desire for good-for-you grub and healthy food that doesn’t taste like it is. As smart eating choices take center stage, Magic Spoon is moving to make breakfast cool again.

Attracted by the supposed benefits of weight loss, mental clarity, and increased performance, intermittent fasting is booming in the biohacking community. But what does this eating behaviour say about people’s relationship with food? And how are consumer attitudes to diets changing?