As the COVID-19 pandemic restricts people’s movement, domestic habits are being shaken up to stave off boredom and maintain social ties. Canvas8 spoke to 18 people from around the world to understand how they’re spending their time in self-isolation and what new routines they’ve established.

In lockdown, many parents have had little time to do everyday tasks. By positioning mac and cheese as a perfectly acceptable breakfast option, Kraft is looking to dissolve the stress of giving kids a ‘proper’ breakfast while normalizing the idea for those who may not have considered it before.

Kraft Heinz Canada has decided to repurpose its ad space, offering it up to local and small businesses instead. The multinational brand is looking to set an example of how to help the local community during the pandemic, meeting people’s desire to see solid CSR efforts.

Grocery stores have seen business boom as Americans have sought out shelf-stable foods to prepare for life under lockdown. What does this mass uptake of non-perishables reveal about the ways people are eating during the crisis? And will their taste for these products last post-COVID-19?