Parents are aiming to turn up their Halloween celebrations to eleven this year to give their kids something to celebrate. Amid harrowing infection rates, job losses, and industry shutdowns, Americans are looking to Halloween to inject a shot of fun into these somber and unsettling times.

The pandemic has forced people to reassess every aspect of their lives – including how they celebrate holidays. With the potential of further job losses and lockdowns, how can brands help Britons get in the festive spirit? From digital dinners to festive unboxing, the devil will be in the details.

The novel coronavirus that began sweeping the globe in early 2020 has made it difficult – and sometimes impossible – to engage in time-honored holiday traditions with loved ones. With no return to normal in sight, how will Americans adapt their celebratory habits for the short- and long-term?

Shuttered for months during lockdown, supermarkets, fast fashion outlets, and all manner of retailers across the UK are set to reopen in the summer. But are people ready to return to the high street? Canvas8 spoke to eight Britons to find out how they feel about shopping post-pandemic.