COVID-19 has fostered an environment that has not only raised the desire to drink, but the desire to do so creatively. As lockdown measures cause Britons’ booze behaviours to shift, how can spirits brands reach them at home? And how can bars adapt to changed expectations in the ‘new normal’?

With an approach that enables customers to get creative, collaborative, and inventive, and narrative-driven products that evoke uniquely Australian stories, Archie Rose – Australia’s most awarded distillery – is capturing the tastebuds of the country’s notoriously beer-loyal populace.

With many of life's leisure activities limited amid social distancing, Bacardi and Deliveroo have teamed up to give people a pick-me-up. The partnership will allow bars to deliver cocktails to people in the UK, which means they can get their favourite drinks while supporting local businesses.

Britons have long valued pubs and bars for their sense of community, a place where regulars can see mates, have a beer, and catch up. But during social isolation, this isn't possible. BrewDog's virtual pub is looking to recreate this sense of connection and help people maintain normality.