From the way they buy their alcohol to the quantities in which they consume it, Australians’ drinking preferences are evolving. As COVID-19 re-shapes the behavioural landscape both temporarily and in the longer term, how can Aussies’ desires be better fulfilled in the moment and beyond?

Motivated by health and wellness, and turned off by an old-fashioned binge drinking culture, Gen Yers are drinking less and on the lookout for drinks that provide a buzz, but don’t leave any regrets the next day.

Health concerns have been exacerbated in the pandemic, and people are looking for ways to balance smart food and drink choices with a desire for comfort and indulgence. SkinnyBooze meets their needs with an online shop of low-cal and low-alcohol brands, shipped straight to buyers’ homes.

What’s driving a mini-exodus from capitals to regional cities? Why are young people keen to axe Australia Day? And who are the winners and losers in the gig working revolution? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Australians in 2020.