COVID-19 has fostered an environment that has not only raised the desire to drink, but the desire to do so creatively. As lockdown measures cause Britons’ booze behaviours to shift, how can spirits brands reach them at home? And how can bars adapt to changed expectations in the ‘new normal’?
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Deanne Kearney is a dance writer and researcher based in Toronto. She is currently a PhD student in dance studies at York University, where she is looking at popular dance and music within hip hop culture.
Deanne Kearney is a dance writer and researcher based in Toronto. She is currently a PhD student in dance studies at York University, where she is looking at popular dance and music within hip hop culture.
Adam Vanni is the co-founder of London-based kombucha brewery JARR.
Tine Van Nevel is the brand director for Bacardi Europe.
Hugh Thomas writes about food, beer, and sustainable farming for magazines and blogs. Also a researcher, he's produced reports and provided consultancy support for food brands such as McCain, PepsiCo, and Epicurean Events.
