As the cost of living keeps rising in big cities, a growing number of young Australians are moving to the countryside. And with the coronavirus making people wary of crowded spaces, this shift is accelerating, luring people to more remote areas with the promise of more money and opportunities.

Today’s teens and young adults are set to become the world’s most influential consumers within a decade, but how has growing up in the aftermath of a financial crash affected the way Gen Zers spend and save their money? What can help these digital natives improve their financial know-how?

Trust in Australian banks is dwindling – just 36% of Aussies believe their bank has their best interests at heart. With the sector amid a shake-up, Up is giving people an easier way to manage their money, with flexibility, in-depth analysis and more human communication.

With COVID-19 drastically impacting young Americans’ work and study opportunities, many are struggling to stay financially independent. Amid this upheaval, some are moving back home with mom and dad, creating room for brands to ease this transition and build their resilience.