If you’ve caught yourself scrutinizing your face as it stares back at you on Zoom, you’re not alone. The ‘Zoom effect’ and its accompanying appearance anxiety has led to a rise in plastic surgery and cosmetic treatment inquiries as Americans seek to feel more confident in their own skin.

Italian fashion house Armani, in partnership with L’Oreal, has launched a WeChat AR mini program, which facilitates an anytime virtual makeup try and buy experience. With shoppers continually searching for omnichannel retail options, AR can streamline and invigorate e-commerce.

Compared to past generations of teens, Gen Z’s aesthetic ideals are distinctly low-key, with the pursuit of an inside-out glow meaning that cosmetics purchases tend to revolve around intelligent skincare routines. So, how does make-up fit into this minimalist approach to beauty?

With people around the world being urged to socially distance themselves during the COVID-19 pandemic, remote working has fast become a new normal. How can employers bring their staff together (virtually) during this turbulent time, and what are the key challenges remote workers face?