While people may associate erectile dysfunction and baldness treatments with older men, Hims is targeting a younger market. By using a tone of voice that’s more approachable than a regular pharma firm, it’s helping to guide them around the pain points that impact personal health and self-care.

As everyday stressors send ever more of us in search of a moment’s respite, the bathroom is becoming a refuge where people can reboot and reflect. But how do Britons actually spend time in this space? And how is the room being designed to be both private and public, and functional yet luxurious?

Social media, self-care and pollution are all factors influencing Britons' skincare regimes, but what do their daily routines actually look like and which products are they spending their money on? Canvas8 spoke to 20 men and women from across the UK to find out how they look after their skin.

How is tech upping the ante on customised beauty? Is hemp due for its time in the limelight? What do Gen Zers expect of industry heavyweights? In this part of the 2019 Expert Outlook, we speak to three experts about how the desire for convenience and the digital revolution are impacting beauty.