Avon’s sales model has found new life in the social media era, with beauty influencers and consumers alike looking to make money online as brand advocates. How is an appreciation for peer recommendations reshaping the sector, and how can brands adapt to a demand-driven landscape?

It’s been a hard year for small businesses, many of which have been forced to close or adapt swiftly to the pandemic. These efforts were awarded on Small Business Saturday, which saw Britons spend more than ever as they shopped with their conscience and supported their communities.

Panic-buying at supermarkets has made it difficult for many people to get hold of the everyday goods they need. With traditional fulfilment channels stretched by COVID-19, Heinz is embracing a direct-to-consumer model to get its products into pantries with just a few clicks.

As the unsustainable practices within the fashion industry become more commonly known, many shoppers are considering how they could change their consumption habits to limit their impact on the planet. Could peer-to-peer rental services provide a solution for eco-conscious fashionistas?