Avon’s sales model has found new life in the social media era, with beauty influencers and consumers alike looking to make money online as brand advocates. How is an appreciation for peer recommendations reshaping the sector, and how can brands adapt to a demand-driven landscape?
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Disha Daswaney is a global fashion and luxury expert, freelance trend forecaster, and lecturer. After having worked in publishing and trends in Europe and Asia for 11 years, she launched creative agency Konkrete to help develop business strategies.
Preeti Chotai is the founder of PCC, a beauty and cosmetics intelligence consultancy based in London. She has spent over a decade in the beauty industry, working with leading brands such as Dior and L’Oréal.
Bianca Pal is so obsessed with the world of beauty that in addition to strategising, ideating, reviewing, and writing about it, she practices what she preaches and works as a freelance hair and make-up artist. She has worked with some of the biggest names in beauty, including Huda Beauty, Bobbi Brown, and L’Oréal.
Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.
