As COVID-19 swept across the globe, health-conscious individuals sought out ways of protecting themselves from the virus. For some, a lack of treatment options from mainstream medicine meant the adoption of preventative measures. So, how have Americans been eating themselves to good health?

With vegan ranges available at supermarkets and fast food chains across the UK, it’s never been easier to adopt an animal-free diet. But who – and what – is helping to bring this formerly niche diet into the mainstream? And how can brands create excitement for those looking to cut back on meat?

While lockdown has seen us snacking and indulging more, it has also prompted a large-scale return to the kitchen and preparing home-cooked meals. As we cook more, Pimp My Salad is catering to Australians’ growing desire for healthy ingredients and creative cooking at home.

The pandemic has prompted people to want to eat better, yet choosing the healthier option isn’t always easy. While lockdown has seen people experimenting with new foods at home, cooking-fatigue has prompted them to find easier ways to get plant-based meals – by ordering them for delivery.