It’s been a hard year for small businesses, many of which have been forced to close or adapt swiftly to the pandemic. These efforts were awarded on Small Business Saturday, which saw Britons spend more than ever as they shopped with their conscience and supported their communities.

It’s well-established that people place more value on things they’ve helped create, but that doesn’t mean everyone will appreciate a custom t-shirt in the same way. Canvas8 spoke to Dr. Anne-Kathrin Klesse, an assistant professor of marketing, to learn how self-image impacts personalisation.

French Gen Yers are devoting great time and energy to ensure their food choices fit in with their values. After all, being trendy is no longer defined by the clothes they wear, but also by what they eat. How are their discerning tastes shaping the food landscape and creating new challenges for the sector?

From panic-buying to stockpiling comfort foods, the pandemic has reshaped people’s grocery shopping behaviours in a variety of ways. In France, locally-sourced and immunity-boosting foods are top of the shopping list for many as they seek to support their communities and eat healthily.