French cuisine famously doesn’t shy away from meat, but people are becoming more open to veggie options. While going meat-free in France once had a stigma attached to it, norms are shifting, giving rise to an increasingly positive attitude towards alternatives such as cultured meat.

France has banned the labelling of non-meat products with meat names. While the ban is designed to support a meat industry feeling the pressure from a growing vegetarian market, it could disappoint those looking to reduce their meat intake, as it leaves them with fewer familiar options.

French Gen Yers are devoting great time and energy to ensure their food choices fit in with their values. After all, being trendy is no longer defined by the clothes they wear, but also by what they eat. How are their discerning tastes shaping the food landscape and creating new challenges for the sector?

How has the #metoo movement reshaped gender roles? Why did a small-scale protest spark mass populist demonstrations? And are dads really sharing the parenting load? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by French people in 2020.