As COVID-19 swept across the globe, health-conscious individuals sought out ways of protecting themselves from the virus. For some, a lack of treatment options from mainstream medicine meant the adoption of preventative measures. So, how have Americans been eating themselves to good health?

As people continue to take their health into their own hands, they’re educating themselves on the ins and outs of probiotics and gut health. Rather than looking up simplistic phrases online, they’re increasingly searching for more specific terms, from lactobacillus to peptostreptococcus.

The coronavirus pandemic has changed our attitudes towards many things, including the way we approach self-care. In the search for solutions, health-conscious Britons have discovered Tonic Health, a supercharged vitamin drink originally designed to combat the common cold.

Gen Yer parents want their kids to eat well. However, finding time to make healthy meals, the cost of quality food, and a lack of knowledge about nutrition present some challenges. How are Gen Yers finding solutions, and how can brands help parents raise the next generation of healthy eaters?