With vegan ranges available at supermarkets and fast food chains across the UK, it’s never been easier to adopt an animal-free diet. But who – and what – is helping to bring this formerly niche diet into the mainstream? And how can brands create excitement for those looking to cut back on meat?

In the wake of COVID-19, vegan and veggie alternatives are becoming increasingly popular as people cast a more critical eye on food sources. Disruptor Planty of Meat is ready to jump into mainstream diets with plant-based, eco-friendly ‘meat’ products that are produced in Germany.

Vegan food is growing in popularity, but not everyone is ready to give up their favourite comfort foods. The Heinz vegan bundle aims to make it easier to commit to the switch, with plant-based versions of its iconic offerings all in one package delivered straight to your door.

While veganism is on the rise, most Britons say they're unlikely to adopt plant-based diets in 2021. According to a survey, this may be down to a lack of understanding as to what ‘plant-based’ means, especially among older people, creating space for brands to educate and dispel stigma.