The lives of Chinese Gen Zers – digital natives who grew up amid prosperity – are vastly different from their parents’. Yet while they’re feeling empowered and connected to the world, they’ve not shunned tradition entirely. How are apps, games, and fashion labels reminding youth of their heritage?

The markers of success have changed in China and although being married is still a desire for women, it is no longer the be-all and end-all of one's existence. Instead TV shows are forging a different narrative that prioritises career success, financial independence, and wealth.

Oversized suits and ‘masculine’ silhouettes are increasingly popular among young Chinese women, part of a trend called ‘Mengmei Style’. Clothes have always been political, and in a censored culture, they’re empowering people to communicate ideologies that they wouldn't dare say out loud.

Traditionally worn by the men of the household, more and more women in China are snapping up suits to fill their wardrobes. What does this shift in fashion preferences reveal of their position in society, and how can luxury houses and e-commerce sites cater to their increasingly lavish tastes?