In 2018, the internet in China was awash with images of people falling over with an array of luxury items around them in an explicit show of their wealth. Seen against the backdrop of the nation’s ongoing anti-corruption campaign, what can this social media trend tell us about attitudes to wealth?

With Chinese Gen Yers and Zers inheriting considerable wealth from a rapidly expanding middle class, luxury fashion consumption is increasingly driven by streetwear instead of catwalks. Yet while global brands remain highly valued, why are young shoppers investing in local labels?

Whether driving Lamborghinis or splashing out at Louis Vuitton, the 20-something sons and daughters of China’s wealthiest business moguls are living the life. But as a nation in the midst of an anti-austerity drive, no one in China likes a show-off. Are thefu’erdaireally as bad as their rep?

French fashion house Christian Dior has become the first luxury brand in China to take advantage of WeChat's live streaming function, as it attempts to leverage social shopping – which is popular among the nation's young – on a platform that has one billion monthly active users.