Britons are becoming more conscious of the environmental impact of packaging, but they often have to sacrifice their favourite brands to buy green. In response to the demand for eco-friendly packaging, Molson Coors is trialling a low-carbon beer bottle to make household-name beers more sustainable.

Cutting down on alcohol has been on the up for a while, but what about drinkers watching their weight? As pressure mounts on the beverage industry to rein in its appetite for sugary drinks, brands are launching low-cal tipples to help align with drinkers’ health-consciousness.

Binary Botanical beer has won shelf space in Sainsbury’s, positioning itself as the mindful drinker's sparkling wine alternative. As moderation and health-consciousness continue to grow, the drink is targeting people who want both the sophistication of wine and the low-ABV content of beer.

COVID-19 has fostered an environment that has not only raised the desire to drink, but the desire to do so creatively. As lockdown measures cause Britons’ booze behaviours to shift, how can spirits brands reach them at home? And how can bars adapt to changed expectations in the ‘new normal’?