Due to a tumultuous 2020, many people are reconsidering their life plans – for some, further education became an unlikely option, while for others, financial milestones began to look out of reach. In Australia, the pandemic has caused many young people to let go of their home-owning aspirations.

More than half of Gen Y and Gen Z Australians say COVID-19 has had a significant impact on their finances, making them more focused on money management. As people look to gain financial security in an uncertain world, there’s room for brands to help by tailoring fintech services to their needs.

Young people want to save and budget in a way that isn’t boring. Cleo provides a smart AI bot that delivers financial services in a fresh and disruptive way. With $44 million in funding, Cleo is one of the fastest-growing fintech brands catering to a younger audience: Gen Zers.

Today’s teens and young adults are set to become the world’s most influential consumers within a decade, but how has growing up in the aftermath of a financial crash affected the way Gen Zers spend and save their money? What can help these digital natives improve their financial know-how?