A speedy vaccine rollout has many people eyeing up the return of live entertainment. Yet while there’s a pent-up demand to attend gigs and stage musicals, safety concerns remain. Canvas8 polled 1,000 Britons and spoke to nine individuals to find out whether they’re ready for live events.

The hospitality industry in the UK has been left battered and bruised by the pandemic, but it appears a shift is around the corner. As the nation gets a roadmap out of restrictions, people are eagerly planning outings, causing pubs and restaurants to get booked up months in advance.

For a lucky few, spending the summer social distancing has been fun-filled, with BBQs, paddling pools, and sunbathing. But for those without outdoor space, it’s been a different experience. The Hellmann’s pop-up is boosting morale by bringing the BBQ to those who can’t have one at home.

Values tend to be consistent throughout adulthood, guiding all manner of daily decisions and long-term goals, but major events have the power to reshape beliefs on an individual and societal level. How might COVID-19 transform Britons’ deep-rooted principles, and what could this mean for brands?