Luxury consumers abound in China but the region falls short on sustainability due to problems with counterfeits and persisting stigma around wearing second-hand clothing. Eco-minded young people are striving to change attitudes to giving clothes a second life.

The holidays are around the corner, and many people are avoiding physical stores amid coronavirus concerns. While HNWIs were once wary of buying high-end things online, the evolution of e-commerce during the pandemic means more people are digitally splurging on jewelry and designer bags.

As the world copes with the impact of COVID-19, shifts in Chinese buying habits offer an idea of how global spend will be affected. From the short-term impact to longer, more structural changes in shopping preferences, how can brands best position themselves within this changing landscape?

Traditionally worn by the men of the household, more and more women in China are snapping up suits to fill their wardrobes. What does this shift in fashion preferences reveal of their position in society, and how can luxury houses and e-commerce sites cater to their increasingly lavish tastes?