Many parents have found juggling priorities during the pandemic a challenge, and while tech has helped balance work, childcare, and household duties, the combined strain has added up. What are the long-term implications of lockdown on parents, and how can brands respond?

Millions of people are sharing their heartbreak on TikTok, with the hashtag #breakup amassing more than 10 billion views. The popularity shows how hyper-disclosure has become normalised on social media, with young people increasingly expressing their emotions freely as a form of catharsis.

Whether due to divorce, bereavement, or family relocation, loneliness is an everyday issue for many American Boomers. But as members of this aging cohort sharpen their tech skills, they’re being exposed to apps and devices that help them establish new connections both online and IRL.

Women are shifting the narrative on what getting older means to them, but brands are still catching up to represent these evolving ideas. Hotter Shoes' latest campaign is both a celebratory and realistic reflection of women defining their own version of later life success.