Whether it’s hacks or leaks, data privacy is the issue of the day. Many say they are concerned about their information online, but what will they share and what do they expect in return? Canvas8 spoke to seven Americans to find out what they’re willing to share about themselves and with whom.

Looking to plug the gap between skincare and make-up for acne-prone skin, Nita Sederholm is using consumer data to create the perfect product. With the beauty industry often accused of non-inclusivity, using personal data to design bespoke products could help change perceptions.

As the line between medical skin treatment and beauty-based skincare grows ever finer, there’s an opportunity for tech to deliver positive skincare coaching through a more personalized approach. What opportunities does skintech have to engage audiences with products?

Personalisation is nothing new in beauty, but brands are having to innovate to deliver a bespoke experience in the pandemic context. For YSL, that means launching a high-end gadget that integrates with AI and an app to let people create their own lipstick shade at home.