With vegan ranges available at supermarkets and fast food chains across the UK, it’s never been easier to adopt an animal-free diet. But who – and what – is helping to bring this formerly niche diet into the mainstream? And how can brands create excitement for those looking to cut back on meat?

French cuisine famously doesn’t shy away from meat, but people are becoming more open to veggie options. While going meat-free in France once had a stigma attached to it, norms are shifting, giving rise to an increasingly positive attitude towards alternatives such as cultured meat.

From crisps that contain milk to sweets made with gelatin, non-vegan-friendly foods can sometimes be surprising. As more people experiment with plant-based diets, they’re relying on brands to use clear labelling so that they don’t have to spend time reading nutritional labels.

In the wake of COVID-19, vegan and veggie alternatives are becoming increasingly popular as people cast a more critical eye on food sources. Disruptor Planty of Meat is ready to jump into mainstream diets with plant-based, eco-friendly ‘meat’ products that are produced in Germany.