Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Despite the proven mental and physical benefits of exercise, pregnant women still face barriers, from social stigma to ill-fitting sportswear. To offer expectant and post-partum mothers a comfier, more supportive, way of keeping fit, Nike is launching a maternity collection.

Traditionally relegated to the role of casual or soft, female fans have long been marginalised. As interest in women's sports grows, will the industry start catering to them? Canvas8 spoke to sports expert Dr. Stacey Pope to find out why female fandom represents such an exciting opportunity for brands.

With many Americans facing long stretches of time indoors during the COVID-19 outbreak, they’re turning to technology to keep them healthy, connected, and entertained. How are digital fitness brands and platforms and virtual trainers helping people in lockdown to stay physically active?

At-home fitness brand iFit has raised $200 million in funding to expand its interactive workout services. Riding on the success of competitors like Peloton, the brand is meeting demands for high-energy workouts with all the benefits of a gym class without the hassle of having to leave the home.