The way that people do their grocery shopping has been changed, potentially forever, as a result of the pandemic. Morrisons has made big strides to become a market front-runner thanks to innovations like telesales lines, subscription boxes, and support for children on free school meals.

The pandemic has reshaped public perceptions of heroes, propelling often overlooked groups into the limelight and fostering a collective sense of responsibility. The Burger King franchise in France has adopted a strategy that cements its place as a hero by addressing local farmers’ concerns.

With climate change a pressing threat, Britons are becoming more sensitive to their homes’ sustainable credentials. Shifted priorities due to the pandemic mean that some are now looking for eco-friendliness across everything from utilities to furniture design. So, how can brands tap into this?

Consumers are typically framed as the main culprits when it comes to food waste, but supermarkets have a large stake in the issue, too. A supermarket in Milan has introduced an electronic price tag system that automatically discounts older food, preventing expired produce from ending up in the bin.