After the stress of the pandemic, people are seeking more play in their lives. Canvas8 spoke to Dr. Miguel Sicart, author of Play Matters about how brands can incorporate playfulness into the way they work.

Sports fandom is changing rapidly as a new, younger audience looks beyond athletic prowess when picking which teams and stars to support. How is the NBA setting an example for how organisations can engage with social justice? And how might Gen Z’s expectations impact the future of the game?

With people hesitant to get active and take up sports, Nike is trying to reframe perceptions around sport by shifting away from elite-athlete and tournament-focused narratives. Instead, it’s highlighting the fun and joyful aspects of sport with a campaign that celebrates failure.

Video gaming has become a mainstream form of entertainment, but players are looking for more than light-hearted competition from their consoles. From easing lockdown loneliness to providing a new hub for online activism, this hobby is serving as a diverse tool to help people navigate their everyday reality.