Mostly known for its Gen Zer user base, TikTok is seeing a rise in estate sale content, an activity once reserved for older generations. As younger audiences look for new ways to spend savvily and sustainably, unusual experiences can help brands stand out as resale platforms fight for space.

Asda is launching a second-hand and vintage section to reduce textile waste and support sustainable fashion. By merging the offerings within existing stores, as well as providing discounts for shoppers who recycle textiles, Asda is making it easier for people to trial sustainable fashion habits.

Price is often highlighted as the main driver behind fashion choices. In spite of people’s desire to shop eco-friendly, there’s a high barrier to entry for most ethical brands. Is fashion resale a way to ensure greater eco access, or is the second-hand market causing more problems than it solves?

Second-hand bargain-hunting is thriving as Americans browse thrift stores and resale sites for sustainable fashion and rare finds. But are they willing to splash out on pre-loved luxury? Canvas8 spoke to 20 people nationwide to understand why they would or wouldn’t buy high-end hand-me-downs.