Online start-up Hello Divorce is working to make divorce easier, less costly, and more equitable, and has raised $2 million in seed funding. The cost and confusion of divorce can keep many Americans in marriages they don’t want, with women disproportionately trapped by financial concerns.

Divorce is no longer being associated with failure, with many now viewing it as something to be celebrated. The narrative is shifting from irreconcilable differences to a mutual ‘freeing’, and the notion of a ‘nuclear family’ is falling away. Why and how are these attitudes evolving?

More over-50s are starting new chapters of their life, with divorce rates among this group on the rise. These winds of change reflect a shift in social stigma around divorce for Boomers, and may also be borne from how COVID-19 has driven people to prioritize self-care and renewal.

Getting divorced no longer holds the stigma that it did decades ago, but the resulting lifestyle changes still present challenges – from establishing parenting schedules to splitting household finances. How are dedicated services and apps helping divorcees make the best of their new circumstances?