Interest in the outdoors sees gorpcore get inclusive
As a growing number of urbanites and minority groups look to explore the great outdoors and express their environmental interest through fashion, 'gorpcore' – a typically male streetwear-meets-outdoor esthetic – is undergoing an inclusive glow-up.
What’s driving the new frontiers of fashion innovation? How are people handling the tension between fast fashion and sustainable attitudes? Why are non-Western identities reshaping style narratives? And how are personal autonomy and gender fluidity sparking change within the industry?
While a hiking specialist brand and one for urban skateboarders may seem an unlikely tie-up, the trainer collaboration between Palace Skateboards and Salomon speaks to a growing consumer interest in goods that are both functional and fashionable.
Gilly Hicks hooks Gen Zers with genderless collection
signal·
23 Jul 2021
After a stressful year for Gen Zers, Gilly Hicks has launched its first genderless collection in order to give them a 'daily dose of happiness'. With gender inclusivity increasingly important to Gen Zers, clothing options that champion inclusivity are a way to make young people feel supported.
Matek: performance wear for the slopes and streets
case study·
30 Mar 2020
Between colder winters and a desire for comfort and high-quality sportswear, Americans want activewear that’s functional, fashionable, and niche. Skiwear brand Matek checks all these boxes with its line of sleek performance wear that’s as ready for the slopes as it is for the streets.