Exercising while menstruating can be an uncomfortable experience yet it's rarely discussed or tackled. With the launch of period-proof activewear, Adidas is hoping to make menstruation less of a barrier to exercise, fulfilling a demand for more adaptive sanitary products.

As pandemic fears keep people from shopping IRL, brick-and-mortar stores are going the extra mile to get people through their doors. Adidas is aiming for values-led Gen Zers with its concept store in London, which is positioned as a judgement-free fashion zone for young creatives and shoppers.

Gen Zers are often described as the eco-conscious generation, but despite growing pushback against fast fashion brands, ecommerce giant, Asos, has remained resilient over the last year, bringing affordable fashion to a large proportion of young consumers.

People are looking for fresh and fun ways to incorporate small acts of climate-change activism into their daily lives and they’re increasingly expecting brands to support them in their eco ambitions. Plus, a zero-waste, plastic-free body wash brand, is doing just that.