The NBA is entering the beauty world through a collaboration with Colourpop that celebrates the most emblematic teams from the league. By integrating cosmetics into basketball fandom, it challenges gendered expectations around beauty and sport.
Staring at our face close-up on constant Zoom calls isn’t doing most people’s self-confidence any favors. A little bit of make-up can give our self-esteem a boost and Tribe is catering to cosmetics-curious men by offering modern make-up’ without the dated messaging of hyper-masculinity.
Patagonia movie promotes inclusion in outdoor sports
signal·
11 Oct 2021
With people looking to brands to do more when it comes to DEI campaigns, Patagonia’s responding with a movie that documents the story of trans climber Lor Sabourin. Backing up the movie with wider corporate initiatives, Patagonia is demonstrating its commitment to tangible action.
War Paint for Men breaks stigma with store opening
signal·
9 Aug 2021
Whether it’s beard oils, facial cleansers, or foundation, men's make-up and personal care products have been gaining attention. In a world-first, UK-based make-up brand War Paint for Men is launching a store in London in the hope of breaking the stigma around men wearing cosmetics.
After watching Sky Brown nail her Olympic debut, who didn’t want to jump on a skateboard and try out the basics? The sport was already enjoying a boom in popularity before the Games, with the pandemic creating the right conditions for interest to flourish, but what makes it so appealing?