DJs and beauty icons Simi and Haze Khadra have launched Simihaze Beauty, believing instant make-up is the future of beauty. With people getting experimental and trying to save time with multifunctional make-up, the brand aims to help people achieve impactful looks within seconds.

While many brands still position themselves to dictate of-the-moment make-up looks, Depixym’s Cosmetic Emulsions are championing individuality and self-expression by rethinking the multi-use product, encouraging beauty junkies to think outside the box and paint their faces however they wish.

Self-expression takes many forms, including how we present ourselves to the world. But with much of 2020 life taking place on video calls, there’s little room for creativity. L’Oréal has launched a virtual make-up line aimed at people looking to add some character and personality to their digital presence.

AR filters on social media have become the most widespread form of AR technology, and are being primarily used by Gen Zers getting creative with their appearance and identities. What can the use of these filters tell us about how technology changes the ways we form identities and relate to others?