As COVID-19 increased the prevalence of mental health issues across the UK, support services – which were already under strain pre-pandemic – were stretched to their limits. How has TikTok helped Gen Z maintain their wellbeing during the crisis? And how can it supplement clinical care?

From hard seltzers to yellow wine, Chinese Gen Zers are turning to 'healthier' alcoholic beverages. In an effort to create a more wholesome drinking culture, alcohol is being transformed into a positive symbol of self-gratification and identity wayfinding.

A night out drinking has often been associated with a desirable rush of endorphins. But that was for older generations. Gen Yers and Zers – dubbed Generation Dry – are ditching alcohol and getting their endorphin fixes from drier and healthier places, like the gym.

To outsiders, TikTok may simply seem like an endless source of entertaining distractions. But beyond the musical duets and dance challenges lies a trove of useful tips designed to help the platform’s Gen Z users thrive. What exactly is #ProductivityTok and why is it flourishing?