Fuelled by the pandemic, healthy eating has become increasingly important, but many Americans still perceive it as too expensive. With a lack of nutritional information, ‘health washing’, and unappetizing tastes, the narrative around healthy options can be made more affordable and appealing.

Ready-to-drink meals used to be about hitting the gym or bulking up. But YFood has carved out a niche by proviidng ones that aren't just for people looking to add a bit of muscle. The brand is tapping into the world of healthy, vitamin-filled, convenient food options for time-pressed people.

After a year of unpredictability, people are craving control – and one place they can get it is in the culinary world. With health a top-of-mind consideration, they’re looking at food as a form of medicine, snapping up supplements and immunity-boosting ingredients to protect their wellbeing.

Taco Bell has announced a 30-day subscription, called the 'Taco Lover's Pass', for fans of the chain. Although initially only rolling out as a pilot program across 17 stores in Tuscon, Arizona, for no more than $10, people can get one taco per day for a whole month.