The Bon Appétit Test Kitchen YouTube channel has gained a cult following thanks to its subversion of conventional food TV. Its combination of unpretentious approach, relatable hosts, conversational style, and long-form video has proven to be the perfect recipe for entertainment and escapism.

People are rethinking gluten’s bad reputation after a video of a gluten vegan chicken recipe went viral on TikTok. With gluten-free and clean eating trends touted as an exclusive fad for affluent consumers, this is a chance for brands to showcase accessible options for healthy eating.

The appetite for cookbooks surged during the pandemic as at-home cooking became the norm for many people confined to their homes. Ruby Tandoh, author of Cook As You Are, is among a new generation of writers stepping up to make food writing less elitist and more accessible for all.

With over 9.4 billion views on TikTok, ‘What I eat in a day’ videos are a social media phenomenon. These short clips offer a glimpse into the diverse eating habits of people around the world and are generally fun, but what risks do they pose? And how can brands tap into the power of eat-fluencers?