As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The wellness industry is exclusive – Black and Brown women have long been underrepresented and underserved in the space. Black Girl’s Healing House is challenging this narrative by providing an online holistic healing platform for marginalized women in the company of others like them.

The dollmaker has come under fire for omitting a doll of Asian ethnicity in its Olympic collection, especially problematic considering Japan is the host country. As netizens become more vocal around racial and systemic inequalities, they're holding companies accountable for not addressing fault lines.

As calls for more onscreen diversity get louder, people increasingly expect media brands to be mindful of inclusive representation across all ages and cultures. Responding to this demand and targeting younger audiences,Sesame Streetis introducing its first Asian American muppet.

Frustrated with the lack of disabled teen representation in tech and media, Gen Z journalist Emily Flores has launched Cripple Media. With growing expectations for brands to provide equitable tech and inclusive media, Cripple Media specifically calls for brands to support disabled teen creatives.