Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

While masks are no longer mandatory for double-vaccinated Americans, many are still planning on using face coverings in crowded public spaces. As people come to recognize the long-term public health benefits of personal protection, collectivist health sentiments may stay in American culture.

The end of lockdown restrictions in the UK meant that people would no longer be obliged to wear face masks in public – but many have continued to do so. Canvas8 spoke to eight Britons to understand how they view mask-wearing in the context of individual rights versus collective responsibility.

The concept of ‘defensive dressing’ might once have evoked images of Kelvar vests or plate armour, but in 2020, protective apparel and accessories have become commonplace as people look to minimise their exposure to COVID-19. How is a desire to stay healthy and safe impacting style choices?

Most Britons are in favour of mask-wearing – but only in certain scenarios. With COVID-19 rates increasing, making people feel safe will be key in the festive run-up, and understanding people's relationships with masks can help hospitality and retail businesses offer a relaxing experience.