With countries laying out plans to gradually end pandemic restrictions, party-goers around the world are eagerly anticipating a return to the club and festival scene. But what are event organisers doing to ensure that attendees remain safe? And could virtual events remain a long-term fixture?

With consumers freer than ever to voice their dislike for companies, how should anti-brand communities be approached? Canvas8 spoke to Cleopatra Veloutsou, a professor of brand management at the University of Glasgow, to understand how digital spaces turn individual voices into collective clout.

A UK YouGov Tracker has found that mask-wearing behaviours for over-25s have remained largely unchanged even after 'Freedom Day'. As many people continue to exhibit cautiousness, brands can win trust by reflecting health and safety concerns in their service and delivery.

A survey has revealed how Britons feel about socialising after lockdown. While many are eager for life to get back to ‘normal’, a significant portion of the population is feeling anxious about the safety of public spaces, and the pressures of managing in-person social occasions.