Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

People across the US are mourning the loss of Mr. Peanut, the beloved Planters mascot, following a marketing campaign that declared the 104-year-old had 'passed away'. Though it's likely a publicity stunt ahead of the Super Bowl, it demonstrates how emotive storytelling can revive cultural icons.

After being stuck inside for so long, people have pent-up desires for novel experiences. In response, KFC has launched the House of Harland, a pop-up KFC-themed hotel named after KFC founder Colonel Harland David Sanders, to give people an exciting summer staycation.

2020 rewrote the rules on what it means to be a fan as many of the IRL focal points of shared passions – such as live events – were put on an indefinite hiatus. In this Spotlight on Fandom, we explore what it means to be a fan in 2021 and how brands can connect fans to the things they love.

COVID-19 has accelerated a shift in boozing habits, with the closure of restaurants and pubs making at-home alcohol consumption the norm. But how are people replicating social drinking moments online, and how can alcohol brands participate in these occasions to earn long-term loyalty?