From baked feta pasta, to salmon rice bowls, TikTok has become a birthplace for viral food trends. With the launch of TikTok Kitchen, the platform is making it possible for users to get viral dishes delivered to their doors – satisfying a growing appetite for shoppable content experiences.

The appetite for cookbooks surged during the pandemic as at-home cooking became the norm for many people confined to their homes. Ruby Tandoh, author ofCook As You Are, is among a new generation of writers stepping up to make food writing less elitist and more accessible for all.

With over 9.4 billion views on TikTok, ‘What I eat in a day’ videos are a social media phenomenon. These short clips offer a glimpse into the diverse eating habits of people around the world and are generally fun, but what risks do they pose? And how can brands tap into the power of eat-fluencers?

Two leading recipe magazines are reviewing their content for cultural appropriation in response to criticism of 'ethnic erasure'. While the move is welcomed by some, others are pointing out that diversity among staff and contributors remains an issue.