Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In 2017, the Emmy Awards awarded black and Muslim men for the first time in history – and these landmark firsts reflected how people no longer see fair cultural representation as a plus, but as an essential. In her book, Diversify, June Sarpong discusses how inclusivity has social and financial benefits for everyone, including businesses focused on their bottom line. “We are losing out on vast amounts of talent by not being inclusive,” she says, presenting research that highlights the fact that not investing further in diversity costs the UK £127 billion per year.

The advertising industry often faces backlash and criticism for a lack of on-screen diversity, with calls mounting for brands to provide a broader representation of society. Research has quantified this feeling by proving that featuring underrepresented groups improves ad effectiveness.

Once an app designed exclusively to facilitate threesomes, sex-positive Feeld has grown to champion inclusivity, educate its users, and reduce stigma and shame through an authentic and comprehensive content offering. This open-minded niche platform is working to democratize dating and sex.

Google Pixel 6 adverts starring actor Simu Liu speaking almost entirely in Mandarin began airing across Canada on January 24th, 2022. Intended to call attention to the live translation capabilities of the Pixel 6, the campaign also platforms Canada’s cultural diversity.