After pledging to reform internal policies and commit funds to the Black community, many brands have failed to keep their promises just a year after the murder of George Floyd. This comes as no surprise to consumers, who are increasingly cynical about the longevity of brand commitments.

With people demanding their voices be heard more than ever before, taking a moral stance on all sorts of things is the new normal. Canvas8 spoke to Dr. Jillian Jordan, postdoctoral fellow at the Kellogg School of Management, to find out how brands can appeal to our desire to be morally good.

With consumers freer than ever to voice their dislike for companies, how should anti-brand communities be approached? Canvas8 spoke to Cleopatra Veloutsou, a professor of brand management at the University of Glasgow, to understand how digital spaces turn individual voices into collective clout.

Alexis Ohanian has announced his resignation from the Reddit board, urging members to replace him with a black candidate. His announcement comes as the BLM movement pressures brands to commit to equity, black presence, and black leadership, both internally and externally.