Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

As domestic travel returns to New Zealand, winery Invivo is hoping to entice wine lovers by harnessing the power of experience and launching a winery tour and air travel experience. With micro-tripping and localism rising in popularity, the move aims to boost domestic adventures.

As US domestic airlines seek to win the battleground of domestic travel, perks and incentives begin to play a more prominent role in a passengers decision. Canvas8 spoke to ten Americans to understand what options they feel would most improve their experience.

Frequent flyer programs have long been used to keep airline passengers loyal, but with people flying less due to pandemic and climate concerns, the lure of upgrades and freebies isn’t enough. So airlines are switching the focus from miles alone to a more general focus on spending and rewards.

COVID-19 is causing the travel industry to change almost constantly, with shifting domestic and international restrictions coinciding with localized outbreaks and new variants. In this light, how can businesses reassure skittish consumers and help them plan with peace of mind?