Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In fashion, the topic of inclusivity is often centred around race, sexuality, and gender equality. Farfetch is expanding the conversation by focusing on religious inclusivity with a series of collaborations to celebrate Ramadan, prioritising authentic representation over tokenised depictions.

From sportswear that adapts to pregnant women’s bodies to 'nude' lingerie in a spectrum of skin tones, fashion brands are increasingly meeting demands for more inclusivity. To that end, Primark has released a modest range – but some have called the move tokenistic because it ‘others’ Muslim women.

As people re-evaluated the world around them during the pandemic, their values relating to fashion changed in turn. Canvas8 spoke to eight Britons to understand the connection between fashion and identity and to explore the role that digital plays in pairing values with style.

Cause-based marketing sees brands launching campaigns and posting on Instagram to show their support for social issues. Yet while they may mean well, such efforts are routinely criticised, especially by discerning Gen Zers. So, how can brands demonstrate their commitment to a good cause?