Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Google has given Maps an influencer-inspired update by making it possible to follow and get recommendations from Local Guides. At a time when much online advice comes from an algorithm, this move taps into people’s wariness around AI and meets demands for a more human touch.

To help growing food insecurity, Google has teamed up with the US Department of Agriculture and numerous non-profits on 'Find Food Support'. The site helps Americans that are struggling to access free food via a Google Maps search tool and also includes helpful information and videos.

Any brand interested in nurturing a community through the power of personalisation need look no further than Japan’s custom bike scene. How are boutique stores in this market catering to the discerning needs of an enthusiastic niche? And how can mass customisation be applied across sectors?

It’s well-established that people place more value on things they’ve helped create, but that doesn’t mean everyone will appreciate a custom t-shirt in the same way. Canvas8 spoke to Dr. Anne-Kathrin Klesse, an assistant professor of marketing, to learn how self-image impacts personalisation.